Extensive Brand Audit and Advanced SWOT Analysis
- Beyond the Comprehensive Review: While the Comprehensive Package provides an in-depth brand audit, the Premium Package takes it a step further. We conduct a detailed analysis of every brand touchpoint, including internal and external materials, client feedback, and even operational documents. Our advanced SWOT analysis uncovers deeper insights and long-term strategic opportunities that other packages might miss.
Advanced Market Research and Strategic Positioning
- More Than Detailed Research: The Premium Package includes an exhaustive market analysis that not only looks at your competitors and current trends but also anticipates future shifts in the market. We develop multiple, highly detailed client personas and create a nuanced strategic positioning plan that sets your practice apart in the most competitive markets.
Premium Visual Identity with Full Customization
- Beyond Custom Design: While the Comprehensive Package offers a custom visual identity, the Premium Package delivers a fully bespoke design experience. We explore multiple logo concepts, advanced color palettes, and a full suite of visual elements including custom illustrations, patterns, and even motion graphics if desired. This ensures your brand’s visual identity is not only cohesive but also uniquely tailored to your vision and the needs of your audience.
Advanced Messaging Framework and Content Copywriting
- More Than Messaging: The Premium Package goes beyond creating a messaging framework—it includes a complete, strategic messaging plan that’s crafted for multiple platforms and audiences. We don’t just guide your brand voice; we provide detailed content copywriting for your website, key marketing materials, and more, ensuring every word aligns with your brand’s identity.
Extensive Brand Guidelines and Support Materials
- More Than Guidelines: The Premium Package provides an exhaustive brand book that covers every aspect of your visual and messaging strategy, including co-branding guidelines, usage scenarios, and detailed examples. Additionally, we provide ongoing support materials and resources to help you maintain brand consistency long after the initial launch.
Strategic Internal and External Brand Launch with Campaign Planning
- Beyond Launch Execution: In the Premium Package, we don’t just help you launch your brand—we create and execute a comprehensive brand launch campaign. This includes strategic planning, potential PR efforts, potential community connections, special events coordination consulting, and a coordinated multi-channel rollout to ensure your brand is introduced with maximum impact. This can also include a welcome kit for new staff and providers.
Welcome Kit for Clients-
- A PDF for all new clients to receive welcoming them to the supportive environment your practice provides, your story, how your practice came to be and what it represents. You can customize for group practices to have a version for each therapist to go to each providers new clients.
Why Choose the Premium Branding Package?
The Premium Branding Package is for practices that want to make a significant, lasting impact. It’s not just about building a brand—it’s about crafting a brand that’s meticulously designed, strategically positioned, and expertly managed to ensure long-term success. If you’re looking for the ultimate in customization, strategy, and support, this package is for you.
5-7 strategy meetings (90 minutes each)
Investment: Starting at $13,000 (payment plans available)
Timeline:
- Individual Therapists: 14-16 weeks
- Small Group Practices (2-5 therapists): 16-18 weeks
- Large Group Practices (6-12 therapists): 18-22 weeks