Branding Audit

Business Overview 

We’ll begin by diving deep into the heart of your practice:

• Mission, Vision, & Values: Are they clearly defined and reflective of your practice? I’ll help you fine-tune these core elements to ensure they align with your goals and resonate with your target audience.
• Niche, Specialties, & Target Audience: Is your messaging clear about who you help and how? We'll assess the clarity and relevance of your focus areas to ensure your brand speaks directly to the clients you’re meant to serve.

Visual Branding

Your visual identity is key to creating a lasting impression:

• Logo, Color Palette, & Fonts: I’ll review your visual branding to ensure consistency and alignment with your message.
• Cohesive Presence Across Platforms: From your website to your social media channels, I’ll analyze whether your visual branding is cohesive across all touchpoints, ensuring a unified and professional look.

Website Evaluation

A well-designed website is essential for attracting and retaining clients:

• User Experience & Navigation: I’ll evaluate your website’s functionality and ease of use to ensure it’s intuitive for visitors.
• Mobile-Friendly & Speed Optimization: Your site should perform seamlessly across all devices. I’ll make sure it’s optimized for mobile and fast-loading.
• About & Services Pages: I’ll review your key pages for clarity and tone, ensuring your story and services shine through.
• SEO Basics: To help potential clients find you, I’ll check that your site has essential SEO elements like keywords, meta descriptions, and alt text in place.

Online Presence & Social Media

In today’s world, your online presence can be just as important as your in-person presence:

• Social Media Consistency: We’ll assess your social media profiles for messaging consistency, posting frequency, and audience engagement.
• Profile & Content Alignment: I’ll ensure that your bios, Psychology Today profiles,  profile images, and content types align with your brand’s values and message.

Messaging & Copy

The words you use shape how potential clients perceive your practice:

• Tone & Messaging: I’ll review your website and social media platforms to ensure your tone is consistent and emotionally connects with your ideal clients.
• Clear Communication: We’ll make sure your messaging clearly communicates who you help and how you help them, ensuring no opportunities are missed.
• Calls-to-Action: I’ll check for strong, clear calls-to-action to guide potential clients through their journey with you.

Your brand is your most powerful tool for building a thriving, sustainable practice. By investing in a branding audit, you’ll gain the clarity and insights needed to position your practice as the go-to solution for your ideal clients. 

Investment: Starting at $800. Rate depends on your practice's:

• range of services
• how many providers you have
• how many pages your website has
• how many social media platforms will need to be audited

The desired reach of your audit can be discussed during the discovery call.