In-Depth Brand Audit and Discovery
- More Than Just a Basic Review: While the Essential Package provides a foundational brand audit, the Comprehensive Package dives deeper, analyzing every touchpoint of your current brand. We perform a thorough SWOT analysis to uncover hidden opportunities and challenges.
Detailed Market Research and Strategic Positioning
- Beyond High-Level Insights: This package expands on the Essential Package's market research by providing a detailed competitor analysis and developing comprehensive client personas. We don’t just look at your immediate competitors—we explore your position in the broader market, identifying key trends and opportunities that can set your brand apart.
Custom Visual Identity and Expanded Design Elements
- More Than Just a Logo: While the Essential Package includes basic logo design and visual identity, the Comprehensive Package offers a fully customized visual identity that includes multiple logo concepts, advanced color palettes, and additional visual elements such as icons, patterns, and graphic motifs. This ensures your brand is visually cohesive and memorable across all platforms.
Comprehensive Messaging Framework
- Beyond Core Messaging: The Comprehensive Package goes further by developing a full messaging strategy that covers your mission statement, brand values, and tailored messaging for multiple platforms. We create a robust framework that ensures your brand voice is consistent and compelling, whether you're communicating through your website, social media, or printed materials.
Robust Brand Guidelines
- More Than Just a Style Guide: This package delivers a detailed brand book, which not only includes visual and messaging guidelines but also provides examples of how to apply them in various scenarios. The Essential Package gives you a starting point; the Comprehensive Package provides the tools you need to maintain brand consistency and flexibility over time.
Strategic Internal and External Brand Launch
- Beyond Internal Implementation: With the Comprehensive Package, you don't just get an internal brand presentation. We also help you plan and execute a strategic external brand launch, ensuring your new brand is introduced to the world with maximum impact. This could include a social media blitz, email campaigns, and community engagement strategies. This can also include a welcome kit for new staff and providers.
- Welcome Kit for Clients- A PDF for all new clients to receive welcoming them to the supportive environment your practice provides, your story, how your practice came to be and what it represents. You can customize for group practices to have a version for each therapist to go to each providers new clients.
Why Choose the Comprehensive Branding Package?
If you're looking for more than just the basics, the Comprehensive Branding Package is your path to a fully realized brand that resonates with your audience and stands out in the market. It’s not just about having a brand—it’s about having a brand that is deeply rooted in strategic insights, tailored design, and consistent messaging.
4-5 strategy meetings (90 minutes each)
Investment: Starting at $8,000 (payment plans available)
Timeline:
- Individual Therapists: 12-14 weeks
- Small Group Practices (2-5 therapists): 14-16 weeks
- Large Group Practices (6-12 therapists): 16-18 weeks